Friday, February 21, 2014

SEO ARTICLE(Deemsys Inc)



A History of SEO and Google and how SEO has changed over time:


Search Engine Optimization, aka SEO, has changed over the years largely based on what Google the search engine does and how its algorithm works. When Google first started ranking websites it did not have a sophisticated algorithm that could tell how good a website was and if it was the best website to display in the top position of its results. So about 10 years ago Google was using basic algorithms that were more easily manipulated by people who wanted to rank their websites. This included things such as on page SEO factors such as Keyword density. Google at that stage was relying heavily on how often a keyword appeared on a page and the thinking was that the more often the better. So some webmasters and SEO professionals started to do what is called “Keyword Stuffing” to achieve high rankings and this resulted in some cases, poor content quality websites appearing in top of Google results.

Search engines like Google and Yahoo also evolved over time so that they could provide improved lists of the websites that they were delivering in their search results. The most dramatic change was that Google changed its algorithm to be one that would use back links as an indicator of how good a website was. So the more back links from other websites a website had the higher it would rank in the search engines. Google counted each back link as a vote of approval for that website by the webmasters of other websites, it was a good theory. So say website A linked to website B, then Google counted that as a vote of approval for website B. This worked for a while and allowed Google to deliver up decent websites in the search results. But over time webmasters and SEO professionals also started to game this. Whole industries designed to provide back links sprung up such as blog networks and linking directories. This made SEO once again a lot easier and meant that people who did SEO back linking would rank well in the search engines and it brought again the issue of the sites on the top of the results are not necessarily the site that had the best content or gave the client what they wanted.
To combat this Google once again updated its algorithm by bringing out Panda in late 2011. Panda is a site wide quality score were Google rates how good the website is based on Onsite factors such as contact pages, site layout etc and also it factors in user experience using things such as  bounce rate, return rate, how many pages were viewed on the site etc. This means that sites with poor content and poor user metrics dropped in the search engines and better quality sites once again started to show in the search results. Google will continue to Tweek its algorithm to bring searches results and this means SEO will continuously have to change. The latest SEO ranking factor to influence rankings  is social factors now being included in the Google algorithm. SEO professionals will continue to work out ways to rank their websites despite Google’s attempts to make search more “natural”. Deemsys Inc feel comfortable by sharing some knowledge about SEO through article...


These sit across six main areas: 


Best practices of SEO video link is given below:

www.slideshare.net/ShanelleClapham/seo-training-april-2013-generic

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